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Nov 01, 2007 Issue #11

Cover Story

Cover Image for 2007-11-01
Umbrellas

Between 2006 and 2007, retail sales of umbrellas are projected to remain basically flat, growing only 0.6%. Discount department stores, with 2006 sales of $34 million, have the largest market share at 40% and home improvement centers are in second place, with a 24% market share. With 14% market share, specialty stores are projected to grow umbrella sales 1.