Casual Living - November 1, 2008

Only 12% of the nearly 14,000 U.S. consumers answering the exclusive Casual Living and HGTV survey currently own a spa, but nearly one-third plan to buy a spa. And the prospective customers are significantly younger than the current owners — 25% of spa owners are under age 45, compared with 37% of those planning to buy one.

• Departments
• Business Outlook
• FYI
• Casually Speaking
• Buy broad, not deep
• Editorial Sources
• Editorial Sources
• Grill Column
• Pool, spa and patio dealers add to sales with grill products
• How To
• Web marketing made easy
• Introductions
• Design debuts
• News
• Green pays off for Northeast retailer
• Year in review: Retailers discuss 2008 season
• Ruggiero's High Point debuts focus on classics
• Outdura awning line expands
• Brookes adds breadth to advisory board
• AmericasMart's garden grows
• People on the Move
• Sturdivant joins Suncoast
• Durden joins Beka Casting
• Reps on the Road
• Credit pressures call for partners
• Weather Trends
• Prepare for cold conditions

• Features
• Viking Casual Furniture: Viking Casual thinks local to combat economy
• Table Talk
• Form & function
• Scaling Back
• Extension Patio: As times change, customers seek casual
• A moving experience
• Green choices at core of Outdoor Lifestyle
• Sequoia Out Back: Sequoia Out Back builds from the ground up
• Spa industry not yet cooling its jets
• 'Delaware Valley' offers unique blend of experiences: Philadelphia Metropolitan Area
• {Still} hip to be square
• Gary McCray: President, Laneventure
• Exclusive Research: Top outdoor furniture big box retailers