May 01, 2010 Issue #5

Cover Story

Cover Image for 2010-05-01
Rock Wood goes against grain with outdoor leather

A potentially groundbreaking product line for Rock Wood Casual can be traced back to a mailed product sample that was nearly tossed in the recycling bin. For the longest time, the submission sat unopened on the desk of Jennifer Mulholland, Rock Wood director of sales and marketing. "I remember seeing [the envelope] and thinking, 'Oh great, another piece of typical outdoor leather,'" she said.