South Sea Rattan expands outdoor offerings

GREENSBORO, N.C. - South Sea Rattan Collections is introducing two new components to its outdoor business - a more robust quick ship program, known as South Sea's PDQ (Patio Done Quick), and an extensive new line of all-weather designer accent pillows called Pillow Talk.

The beefed-up PDQ program launches this fall with customer previews at next week's Casual Market in Chicago. The new PDQ makes quick-ship easier and maximizes selection with "10-10-10"- 10 frames, 10 fabrics, 10 days to ship. All fabrics in PDQ are Sunbrella and Outdura performance all-weather fabrics. Coordinating accent pillow fabrics are included that can be mixed and matched as desired.

"Today's consumer is looking for more immediate gratification without sacrificing options or quality," said Jacob Kuo, president and CEO of South Sea Rattan. "The new PDQ works to meet these changing demands."

The extensive new Pillow Talk line has 25 pre-coordinated sets of designer all-weather accent pillows in a spectrum of colors. Each set includes high-end detail such as fringe, braided cord, mitering and reversible sides, all made with Sunbrella and Outdura fabrics.

"What makes Pillow Talk different is that it's a packaged, ready-to-go solution that easily and instantly brings that high-end designer touch to any space," said Joyce Kuo, marketing director. "Any of the pillows you choose in a set will coordinate together beautifully because we've done the work for you already."

"These expansions to our outdoor program set us up to better serve the different needs of existing and new customers. They open up new opportunities to partner with different retailers depending on their needs."

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