Palm Springs Rattan launches outdoor lighting collection
Casual Living Staff -- Casual Living, June 10, 2013
Palm Springs Rattan's new outdoor lighting collection features eight table and floor lamps, including egret, heron and pelican designs.
Intricately molded resin designs and fabric shades also are crafted with non-rusting stainless steel frames for lasting weather resistance and outdoor durability.
"Extending the use of outdoor spaces is a growing trend and design objective across outdoor living products today," said Tami Newton, sales manager, Palm Springs Rattan. "Our fun and functional lighting creates an atmosphere for relaxation and enjoyment that will last beyond sundown."
The initial lighting launch will feature eight designs, including table and floor models. Egrets, herons, pelicans and assorted casual resort design motifs highlighted within the collection are already drawing consumer attention from early retail placements.
"These nature-inspired lighting designs are being recognized for their elegance with just the right touch of whimsy," Newton said. "We have heard that the Egret and the Pelican are difficult for retailers to keep in stock."
With the addition of the outdoor lighting collection, Palm Springs Rattan aims to deliver everything to furnish the outdoor room, according to a company press release.
"The lamps are not only attractive; they also provide sales benefit to our retailers," Newton said. "Through very basic display materials, our retailers are able to exhibit dozens of lamps in a limited area enhancing their sales per square footage ratio."
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