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Cheminne Taylor-Smith joining Tobi Fairley Associates as senior VP

Cheminne Taylor-SmithCheminne Taylor-Smith
LITTLE ROCK, Ark. - Cheminne Taylor-Smith is stepping down as vice president of marketing for the High Point Market Authority to become senior vice president of brand marketing at design firm Tobi Fairley Associates, effective May 13, the company announced.

Taylor-Smith will be responsible for brand strategy and management, the firm said.

She and Fairley also are creating a new division of the company that will offer consulting work for clients in branding, strategic planning, marketing, social media, public relations and event planning.

"I am thrilled that Cheminne is joining me in what is an extraordinary and creative endeavor for this company," said Fairley, president and CEO. "Cheminne's unique talents and her award-winning work in marketing and branding for the High Point Market and other companies will be an integral part of the future growth of Tobi Fairley Associates, and for our clients. We already have strong interest in the new consulting division, which will include work for furnishings manufacturers and suppliers, show managers, interior designers and retailers."

Taylor-Smith has worked for Elle Decor, Metropolitan Home, InFurniture, Reed Business Publications and other companies in the home furnishings arena in jobs ranging from editorial to public relations and marketing.

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