Donny Osmond Home announces new licensees
Susan Dickenson -- Casual Living, April 5, 2013
ATLANTA - Clique Here Inc., brand manager for Donny Osmond Home by Donny & Debbie Osmond, has signed licensing agreements with Ellison First Asia for bedding, R Squared for dinnerware, Lamp Works for lighting and Anji Mountain for natural fiber area rugs.
According to Deb Wallace, Clique Here's senior vice president, the agreements will result in an initial launch of products designed and priced for casual living. The launch categories will be expanded with upcoming licensee signings that will provide complimentary products to create a complete room environment.
The first announcement for Donny Osmond Home said the brand will ultimately include bedding and bath, home furnishings and décor, flooring and rugs, textiles, lighting, outdoor living, kitchenware, tableware and various categories of home improvement
A wide assortment of product is set to launch in the fourth quarter of 2013. The product line will emphasize family time together and provides a backdrop of textured neutrals, natural materials and color accents. The launch will coincide with Donny Osmond's 50th year anniversary of his television debut.
Debbie and Donny Osmond
"There will be a significant degree of consumer recognition given to Donny's 50 years in entertaining which coincides with the brand launch," Wallace said. "There simply is no better role model for home and family than Donny Osmond. This brand provides unparalleled recognition, trust and consumer attraction by delivering products with the aspirational values that Donny represents. That can't be duplicated in any other brand. It's such an exciting point of departure for the brand and its licensee partnerships."
Donny and Debbie Osmond's home brand represents a renaissance of home and family, spanning Donny's early years as a teen idol to his current Las Vegas shows, for which he has twice earned the title of "Best Singer" by the Las Vegas Review-Journal. He has sold more than 80 million albums, hosted multiple television shows, starred on Broadway and won "Dancing with the Stars." Donny and Debbie Osmond have been married for 35 years. They have five children and five grandchildren.