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Sunbrella to introduce new Joe Ruggiero fabrics at High Point Market

Sunbrella Joe GeometricsThe JOE Geometrics group from the Joe Ruggiero Collection for Sunbrella.
GLEN RAVEN, N.C. - While designer Joe Ruggiero is revered for translating European and Asian cultures into compelling home furnishings for the North American marketplace, his emphasis for the spring High Point Market, April 20-25, will be on "made in America."

From hand stitching and quilt making in the Colonial era to colorful apparel from the 1970s, Ruggiero's designs for Sunbrella will be on display in the Miles Talbott Furniture showroom, located at 1690 English Road.

"During my travels across the country, we have found that retailers are really gravitating toward products that are inspired by American culture and made in the USA," Ruggiero said. "It's important that we never lose sight of our classic American heritage whether it's great architecture or menswear from design icons such as Bill Blass and Frank Lloyd Wright. These are themes that define the classic American look and are now captured in our new Sunbrella fabrics."

Ruggiero's Sunbrella fabrics debuting during the April market are comprised of four groups - Hand Woven, JOE Geometrics, Native American and American Quilts. The new fabrics emphasize deep color ways and rich textural effects throughout.

The sophistication of Sunbrella design and manufacturing technology is illustrated in the Hand Woven group, which authentically mimics the effects of stitching and weaving by hand. Leading this group is the pattern Loomed in the colors Gravel and Parfait creating an artsy, raw linen look in a striped effect. Loomed would be right at home at a fine crafts fair.

Sunbrella American QuiltThe Willis pattern from the American Quilts group from the Joe Ruggiero Collection for Sunbrella.
The JOE Geometrics group is comprised of geometric shapes based on squares within squares popular in home décor and apparel. JOE represents a new design attitude for the Joe Ruggiero Collection that offers an edgy, colorful look. Leading this group is the pattern Savvy, which offers a youthful look in the colors of Coffee, Sunset and Dusk. Adding depth to the group is the pattern Graduation, which Ruggiero first introduced several years ago. Look for Graduation to re-emerge in two colorways: Paprika and Sand.

The Native American Group was inspired by the looks of the Southwest, but with variations on traditional colorations. The pattern Pistrano is an ikat design with a hand woven look in the color Dusk with hints of lavender mixed with shades of gray.

American Quilts is the fourth group making its debut in the Ruggiero Sunbrella collection for the High Point Market. The inspiration for this fabric was colonial times when early American settlers incorporated candle wicks into handmade fabrics, creating the effects of embroidered French knots found in the finest fabrics of the day.

Willis is the standout pattern in this group, representing one of the most complex constructions yet to join the Ruggiero collection for Sunbrella. With the sophistication of an antique textile, Willis has the look of fabrics that you might find in the Smithsonian as an early example of the finest quilters' art. It's a very traditional pattern in every way, yet offered in contemporary colors of Pebble and Putty.

"We are continuing to make great strides in our Sunbrella fabric designs, yet remaining highly attainable by most American families," Ruggiero said. "The fact that these are performance fabrics - fade resistant, cleanable with bleach - is simply a wonderful gift to the purchaser."


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