NorthCape International enters Latin American market
Casual Living Staff -- Casual Living, February 5, 2013
BEDFORD PARK, Ill. - Outdoor furniture manufacturer NorthCape International announced it will expand its operations into the Latin American market.
According to a company press release, the strategy for the expansion involves the creation of a new distribution organization focused on the fastest-growing cities in Latin America.
The company is in the process of setting up new showrooms in Panama City, Panama; Lima, Peru; and Santiago, Chile. Through this network, NorthCape is targeting a customer base to reach the design trade, developers and dealers in touch with the fast-growing middle class population in this part of the world.
"Through our company history, NorthCape International has focused on providing high quality and high value products to the patio industry," the release states. "Our market share growth in North America is the result of strong dealer relationships, investment in our delivery network and keeping customer service a priority. With this proven recipe for success, NorthCape is excited to announce our entrance into the Latin American market."
For more information, visit www.linkedin.com/in/northcapelatam.