Social design site Project Décor announces launch date
Casual Living Staff -- Casual Living, May 31, 2012
Project Décor, the new social home decorating Web platform for design enthusiasts, will be launching its "invite-only" beta test June 18 with more than 40 design companies.
Participating brands include Knoll, Richard Schultz, Jonathan Adler, Bernhardt Design, Orrefors, ducduc, Stephanie Odegard Collection, Mirror Image and Jan Kath, among others.
Interactive boards allow users to browse designer rooms, "tear" items they love, upload photographs of their room or furniture and easily combine them to create their own personal design. Project Décor will also offer consumers a way to get products that are often inaccessible as they are typically only available to the trade.
"It's difficult for consumers to envision how various items from different brands will look together in a room," Project Décor co-founder Cliff Sirlin said. "Project Décor solves that problem and empowers users to easily create beautiful designer rooms that they can share with their social circle."
"Decorating a home is an inherently collaborative process," Project Décor co-founder Andy Appelbaum said. "Social Design with Project Décor makes it easy for consumers to share and collaborate with friends and family. Then, when users are ready to buy, there is a seamless e-commerce experience so they no longer have to run around to different stores or websites to make their purchases."
The company has raised a $1.6 million seed round of financing, led by LaunchCapital and Founder Collective, as well as a number of angel investors.
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