Sandow acquires Fred Segal brand
Casual Living Staff -- Casual Living, May 3, 2012
Sandow Media, parent company of Casual Living magazine and the Furniture/Today Group, announces its recent acquisition of the worldwide rights to the iconic, 50-plus year old Fred Segal brand.
The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide and the development of Fred Segal branded apparel and products.
Founded in 1961, the retailer is rooted in Hollywood culture and is the style destination for everyone from celebrities and rock stars to royalty and locals alike.
Fred Segal is famously known for discovering and launching some of the hottest brands in beauty and apparel.
"Over the past 50 years, we have turned down multiple offers, never willing to risk our brand integrity, but after meeting Adam Sandow and discovering his passion for innovation and vision for Fred Segal, the decision was clear. We are excited to watch his team grow our beloved brand to new heights," said Michael Segal.
"This is an unprecedented opportunity to continue building such a powerful brand with over five decades of heritage that has always remained authentic. Fred had a clear vision, which Michael built upon as he shepherded the brand, staying committed to his father's core mission. My company is privileged to be entrusted with this legacy and will continue the Segal family's vision as we expand the brand globally," said chairman and CEO Adam I. Sandow.
An innovative multi-platform company, Sandow engages with highly coveted audiences through its media, experiential and service platforms. Leveraging its global footprint and strong resources, Sandow's design management agency, Culture + Commerce, led by President Michele Caniato, will manage all licensing deals for Fred Segal globally. "We have already begun working with potential partners around the world to open new stores and develop unique Fred Segal branded products that reinforce its image as a style trendsetter," said Caniato.
"Culture + Commerce are innovators, bringing together big business with top talent. Ten years ago we started a design revolution by bringing Philippe Starck to Target and have since developed and negotiated high profile design projects for some of the world's leading designers and businesses such as PUMA, MAC, SLS Hotels, Tumi, Yves Behar, Kravitz Design (the design company of Lenny Kravitz) and Marcel Wanders to name a few -- we couldn't be more excited for what lies ahead for Fred Segal."
In preparation for this deal, Sandow has established another West Coast officeheaded by Dan Levin, VP of Culture + Commerce.