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Top Dog Outdoor Living brings e-commerce initiative for outdoor market

Sharon DeFelice, founder and president of Top Dog Outdoor Living, announces the formation of a new company. Top Dog  Outdoor Living, and its launch of a premiere all-encompassing e-commerce outdoor living site for consumers and contract market professionals interested in purchasing mid- and high-level products.

"We are proud to be answering the call from consumers, buyers and HD professionals for a site that will be the ultimate showcase for all things outdoor," DeFelice said.

The Marketplace for Outdoor Living is a one-stop outdoor online destination that distinguishes itself by featuring a comprehensive array of fine quality products and increasing exposure into the consumer market while linking to password-protected sites for the hospitality industry.

"We are creating a site that is easy to navigate and beautiful to view," DeFelice said. "The spectrum of products showcased on the site will be unparalleled. And unlike other sites that feature a variety of things for outdoor living at all quality levels and price points, ours will appeal to consumers, buyers and HD professionals looking for something of outstanding value and fine quality, whether it's a product for outdoor cooking, patio furniture, garden décor, a fire pit, storage shed, outdoor canopy, gazebo or fountain, just to name a few."

All vendors that place products in The Marketplace for Outdoor Living will benefit from increased exposure and sales when The Marketplace for Outdoor Living incorporates additional sites, providing multiple avenues for consumers and hospitality and design professionals to access their products.

"By participating in one site, vendors will have their products automatically included in all others," DeFelice said. "The additional Marketplace sites will be designed around major product categories to support search engine optimization, boosting opportunities to increase traffic."

In addition to free participation on the site, The Marketplace for Outdoor Living will give vendors the opportunity to invest in other promotional opportunities, including the Featured Product of the Week and special sales.

The website will launch for the spring/summer season 2012. To get your products into the The Marketplace for Outdoor Living, or for more information, contact Felice at 215-561-1122 or

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