OW Lee announces two new quick-ship programs
Casual Living Staff -- Casual Living, January 27, 2012
OW Lee, an Ontario, Calif.-based manufacturer of outdoor furniture, firepits and accessories, has announced two new quick-ship programs, allowing faster access to inventory for retail dealers and designers in all regions.
Monterra chat and firepit set
"We developed the new "Fast as Fire, On Demand" program with quicker lead times on key products to maximize dealer success with our lines," said Terri Lee Rogers, president, OW Lee. "In addition, we wanted to ensure popular items could be delivered to our customers in a timely manner for their short lead-time installations."
The Santorini firepit quick-ship initiative includes a choice of three hearth tops. The 42-inch hearth tops feature hand-cut ceramic tiles in Sand, Mocha or Calico. The Santorini firepit has a rich Espresso finish and comes with burner assembly. Fire ring inserts can be ordered such as a Log Kit with lava rock granules, Ceramic Rock Kit with lava rock granules, Glass Kit with decorative glass in two colors, or lava granules only.
The Monterra chat and firepit set was conceptualized to offer a combination of OW Lee's popular Monterra club chairs and Vesuvius chat-height firepit. The chair options are the Monterra Spring Base club chair and Monterra swivel club chair, both with Espresso frames and Fife Ginger fabric cushions. The Vesuvius firepit base is paired with a Richmond 54-inch round hearth top in cast aluminum. "This pairing provides coordinated design style at a great price point," Rogers said.
The Richmond hearth top frame is Espresso in fashion with the frames of the Monterra club chairs. Fire ring inserts featured in the Monterra chat and firepit set are the same as with the Santorini firepit program.
OW Lee leased a 25,000-sq.-ft. warehouse to store the inventory for both of the new quick-ship programs. The building is adjacent to the company's upholstery department and in close proximity to the main manufacturing plant, making shipments to customers easy and fast.
"Last year, several dealers successfully placed Santorini on the floor because of our quick-ship," Rogers said. "It allowed them to show more selection with minimal increases in inventory, while still servicing consumers quickly."
OW Lee will be displaying both the Santorini firepit and Monterra chat and firepit set at the upcoming Hearth, Patio and Barbecue Expo, which takes place March 1-3 in Atlanta. Company representatives will be on-hand to answer questions about the quick-ship options.
For more information, email firstname.lastname@example.org or call 909.947.3771.
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