Palm Springs Rattan and Garden Classics expands Island Way accessory line
Casual Living Staff -- Casual Living, December 8, 2011
Wicker and rattan manufacturer Palm Springs Rattan and Garden Classics has announced the expansion of its indoor/outdoor decorative accessory line being marketed under the brand Island Way Living.
PSR pillow assortment
Tandy accessory group
"The expansion of the Island Way line of decorative accessories is in response to the tremendous demand we experienced during the recent High Point Market," said Tami Newton, sales manager of Palm Springs Rattan and Garden Classics. "Retailers today see accessories as a way to add to the bottom line without dedicating major showroom space. In fact, with an analogous accessory line, retailers can realize greater furnishings sales due to the coordinated and overall finished looks that can be created."
Newton also relates how retailers are utilizing accessories for promotional events and branding opportunities. "Something as simple as embroidered pillows for a locale or a development can be a big draw and nice add-on," she said. "Any retail entity not taking advantage of the sales and promotional potential of accessories is truly missing the boat."
Lighting, tabletop, wall art, and decorative and embroidered pillows are among the items being added to the expanded Island Way Living line. Within the lighting category, expanded SKUs include tabletop and floor models in traditional and tropical motifs. Also, many outdoor styles of lighting will be added in the next 12 months. Merchandising options including a pillow tower that holds up to 24 decorative pillows are also available.
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