Pride to debut Lucerne Collection at casual markets
Casual Living Staff -- Casual Living, June 23, 2011
Pride Family Brands has announced that it will introduce the handcrafted, wrought aluminum Lucerne Collection at the upcoming casual furnishings markets in Showroom 1747 at the Chicago Merchandise Mart.
"The popularity of the wrought aluminum construction continues to grow with retailers and consumers," said CEO Jamie Lowsky. "Each year, our designers strive to create unique looks that span traditional to transitional motifs. With its casual and free-flowing elements, Lucerne's attraction is not only in its price point, but the overall design as well."
Wrought aluminum takes on curves and curls in the back and arm elements of the Lucerne Collection, while oversized, weather-resistant cushions put the finishing touch on the design. A full complement of items are available in the collection, including deep-seating pieces and sling and cushioned dining sets. Pride's premium powder-coat finishing and hand-applied decorative antiquing is featured on all units.
"Our retail partners have encouraged our design team to add more wrought aluminum designs," said Rory Rehmert, vice president of sales and marketing. "The wrought aluminum process enables cost-efficient manufacturing and allows us to provide price-point alternatives to fit all segments of today's consumers."
For more information, visit pridefamilybrands.com or call 954-735-9800.