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Pristiva targets saltwater pool retailers with new website

Pristiva has launched a new website resource at saltwaterpoolsurvivalguide.com to help pool retailers profit from the growth of saltwater pools.

The site contains a profitability calculator to help retailers determine the effect of selling commodity salt compared with traditional chemicals. Pristiva estimates that pool dealers are losing tens of thousands of dollars each year converting traditional chlorine pools to commodity salt rather than premium salt products.

Additionally, the site provides online training for retailers with respect to merchandising and advertising.

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