Exclusive Research: 2011 Fabric Survey
Dana French -- Casual Living, February 15, 2011
2011 Fabric Survey
Fielded in October, Casual Living's annual fabric survey presents 2011 fabric color, texture and pattern projections for more than 100 outdoor furniture retail stores. Four-fifths of responding retailers are outdoor furniture specialists, one-tenth are direct-to-consumer and the remaining tenth are full-line furniture stores, garden specialists and designers. Most operate a single store. Nearly one-fifth have annual sales of less than $1 million; 54% have sales between $1 million to $5 million; 28% have annual sales exceeding $5 million. The survey was conducted by Casual Living's research team, led by Director of Research Dana French.
For the entire reort see the January print issue of Casual Living, or click here for the electronic report.
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