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NorthCape International adds four sales reps

NorthCape International has announced the addition of four veteran sales representatives.

"We are excited to add these experienced professionals to round out our nationwide sales representative coverage," said Tom Murray, president, NorthCape International.

"As we continue to grow during these challenging times, we realize how important good personal service is to our relationships with our dealers."

Justin Welsh, NorthCape InternationalJustin Welsh
Craig and Justin Welsh
Craig and Justin Welsh will cover New York and northern New Jersey. They represent Leisure Living Lines, which was initially established as a manufacturer's representative agency in 1957. Craig, who joined the organization in 1972, has solely represented outdoor and casual furniture manufacturers since that time. Justin joined the organization in a full-time capacity in 2004. They currently represent Pride Family Brands, Summerwinds, Gloster Furniture and The HammockSource.

Bill Heckman, NorthCape InternationalBill Heckman
Bill Heckman

Heckman will cover Arizona, New Mexico and Las Vegas. He has been a sales representative in the casual industry for more 20 years. Previously, Heckman worked for Paddock Pool & Patio, and he has experience as a buyer and merchandise manager for various department stores. He currently represents Pride Family Brands, South Sea Rattan and Seaside Casual.

Ted Wallace, NorthCape InternationalTed Wallace
Ted Wallace

Wallace will cover Washington and Oregon. He has more than 15 years of experience and has represented Erwin & Sons and Eden Outdoor. In January of 1996, Wallace started in the rep business immediately after earning his degree at Brigham Young University, and he has been representing companies in the Pacific Northwest ever since. After working for two different rep agencies, he started his own, Kaeco, in July of 2003.

Ronnie Freidberg, NorthCape InternationalRonnie Freidberg
Ronnie Freidberg

Freidberg will cover Texas and Oklahoma. After starting on the retail side, he has since accumulated more than 30 years of experience as an outdoor sales representative. Freidberg has represented lines such as Lloyd/Flanders and Meadowcraft, as well as a few indoor lines.


Brandon Luckino, NorthCape InternationalBrandon Luckino
Brandon Luckino

Brandon has worked in the casual furniture industry on both the retail and wholesale sides of the business over the past 10 years and has held positions in management, sales, marketing and purchasing. He is currently representing Tropitone.

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