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Conversation groups

Specialty store buyers most often purchased a conversation group for their patio or for around the pool, while big box buyers most often placed their group on the deck or patio.

Aluminum/cast aluminum was the material of choice for one-half of specialty store buyers, while one-fifth of specialty buyers purchased all-weather wicker.

Specialty store buyers spent a median of $750 on a conversation group last year, 2.7 times more than the median spent at a home improvement center and 2.5 times greater than the median spent by discount store buyers.

Bought conversation group at a...
Specialty store Discount department store Home improvement center
Amount spent $ $ $
Source: Casual Living Consumer Buying Trends Survey, 2007
Median $750 $300 $275
Range $150 – $4,000 $50 – $2,000 $100 – $700
Pieces bought Multiple response
Chairs 70% 76% 85%
Coffee, cocktail or end table 70% 56% 61%
Loveseat 35% 31% 35%
Ottoman 35% 16% 23%
Sofa 26% 20% 12%
Other 9% 7% 4%
Main material
Aluminum/cast aluminum 50% 36% 31%
All-weather wicker 20% 24% 19%
Wrought iron 15% 13% 19%
Wood 10% 10% 19%
Resin/plastic 5% 12% 12%
Other &1% 5% &1%
Where use
Patio 43% 33% 34%
Pool area 35% 1% 8%
Deck 9% 36% 35%
Porch 9% 24% 19%
Indoor sunroom 4% 3% 4%
Other indoor area &1% 3% &1%


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