Jane Seymour joins forces with Acacia
Cinde Ingram -- Casual Living, April 1, 2010
Actress Jane Seymour and Acacia Home & Garden will launch Seymour’s co-branded Garden Gates collection at this month’s High Point Market, with outdoor furnishings making an early appearance.
Acacia Home & Garden President Alex Te
with Jane Seymour
Seymour collaborated with Acacia Home & Garden to design the collection, which will consist of wicker deep seating, faux stone accent tables and occasional pieces handcrafted in cypress wood at Acacia’s plant in Conover, N.C. The furniture also features wrought aluminum detail inspired by English country garden gates and includes an interpretation of the iconic Open Heart design created by Seymour.
“I love the timeless yet eclectic style of the collection,” Seymour said in a recent product review. “It brings a timeless, peaceful feeling to the outdoor room.”
A poster-sized photo of Seymour’s former English manor home adorns a wall inside Acacia’s offices. The exterior colors of brick inspired some of the finishes found in the collection and promote authenticity in creating an English country feel. Other colors selected from Seymour’s impressionistic paintings combine with today’s fashion trends in swatches of fabric for indoor and outdoor use.
“Jane has a remarkable eye, and her genuine warmth and caring are reflected in the product,” Acacia Home & Garden President Alex Te said. “She enjoys and understands the elements of style that will be meaningful to our customer.”
Te likes working with brands because it helps tell a story about already distinctive product designs and identifies with lifestyle choices. “With Jane Seymour, you don’t have to explain any more,” Te said.
Last year, brightly colored WINOs casual dining furniture and appearances by Women in Need of Sanity cookbook author Bonnie Jesseph drew retailers into Acacia’s High Point showroom for a closer look. Before that, buyers came in to see Cabana Joe’s casual designs for indoors and out as well as Acacia’s own designs.
“Acacia is strong at High Point and we thought it would be the best time to put our best foot forward,” Te said. Explaining why his 20-year-old company decided to introduce Seymour’s outdoor line now rather than later, Te said, “Normally for outdoor furniture product, they don’t introduce until later in the year. We are thinking outside the box so we will launch this in April.”
Indoor furniture dealers and designers will be among the first to see this new line of garden inspired outdoor furniture. Dealers from Florida or other Sun Belt areas who place orders this month can expect delivery in early September, in advance of the Casual Market in Chicago when most casual retailers will shop for their 2011 season.
For more information about Acacia Home & Garden, which is celebrating its 20th year in the U.S. market, please see the Company Report article in Casual Living’s April issue.