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Behind the numbers

Casual Living’s exclusive consumer analysis is based on the responses of 2,508 households to a survey conducted in March 2007. Casual Living had New York-based TNS poll U.S. households using an online survey to examine outdoor home furnishing shopping and purchasing patterns for the 12-month period between March 2006 and February 2007. All respondents were homeowners and had household incomes of $75,000 or more.

Because of the sample size and a respondent profile closely matching the demographics of U.S. households that own a home and have incomes of $75,000 or more, survey data could be projected within this population with a margin of error of plus or minus less than 2%.

The research was analyzed by Casual Living’s research department, led by Senior Research Specialist Dana French and Director of Market Research Kay Anderson.

Region
Northeast 22%
Midwest 25%
South 30%
West 23%
Generation
Generation Y 5%
Generation X 27%
Younger Baby Boomer 29%
Older Baby Boomer 28%
Happy Days Generation 9%
Senior Senior 2%
Household income
$75,000 - $99,999 32%
$100,000 - $124,999 26%
$125,000 - $149,999 16%
$150,000 or more 26%
Own or are buying their home 100%


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