Behind the numbers
Casual Living Staff -- Casual Living, March 1, 2008
Casual Living’s exclusive consumer analysis is based on the responses of 2,508 households to a survey conducted in March 2007. Casual Living had New York-based TNS poll U.S. households using an online survey to examine outdoor home furnishing shopping and purchasing patterns for the 12-month period between March 2006 and February 2007. All respondents were homeowners and had household incomes of $75,000 or more.
Because of the sample size and a respondent profile closely matching the demographics of U.S. households that own a home and have incomes of $75,000 or more, survey data could be projected within this population with a margin of error of plus or minus less than 2%.
The research was analyzed by Casual Living’s research department, led by Senior Research Specialist Dana French and Director of Market Research Kay Anderson.
|Younger Baby Boomer||29%|
|Older Baby Boomer||28%|
|Happy Days Generation||9%|
|$75,000 - $99,999||32%|
|$100,000 - $124,999||26%|
|$125,000 - $149,999||16%|
|$150,000 or more||26%|
|Own or are buying their home||100%|
Tiny Girl, Big Dream