Surya wins honors for visual presentation
Casual Living Staff -- Casual Living, January 28, 2013
CALHOUN, Ga. - AmericasMart recently honored the achievements in visual presentation of Surya and other permanent and temporary exhibitors showing in its January markets.
The organization's Visual Display Awards (VDAs) recognized the achievements of companies across all product collections and categories. Judged by an independent team of visual merchandising experts and adjudicated during the Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market featuring the National Oriental Rug Show, the awards recognized creative excellence for 33 permanent showrooms and 20 temporary exhibits.
According to VDA judging panel, aesthetic and functional highlights of the new Surya space include a "welcoming entrance that is bright, colorful and inviting."
The showroom façade achieves a visual cohesiveness - accented by eye-catching, repetitive logo and tagline graphics surrounding the entire front façade of the space.
Originally located in a smaller space on a rug-geared floor, Surya's newly launched 11-A-1 showroom welcomed visitors for the first time during the January Market. Noted for its broad mix of manufacturers, the 11th floor location brings greater convenience for the company's retail customers -- who are typically shopping market for a wide spectrum of home accessory categories. The space will now be open daily, providing an opportunity for customers in the Southeast region to explore the brand's full line of products year round.
"On behalf of our team, I'd like to thank the AmericasMart Atlanta judging committee for including our newly launched showroom in their Visual Display Award honors," Surya President Satya Tiwari said. "We find ourselves in wonderful company with the other recipients selected for this recognition. Our goal in showroom design is always to offer our retailers and designers the best venue to preview new trends in color and design, easily shop the full breadth of the Surya line and hopefully find creative inspiration for their own retail merchandising."
With more than 35 years in the home fashion industry, Surya is a vertically integrated manufacturer of fashion-forward area rugs and home accessories. Known for its innovative designs and progressive business practices, the brand capitalizes on its expert understanding of the latest trends in apparel and interior design. Surya interprets these styles across each of its product lines - blending thoughtfully crafted combinations of color, pattern and texture. The home accessory solutions company currently exhibits in Atlanta, High Point, Las Vegas, New Delhi, New York and Tupelo.