Spoga+gafa shares innovative design and product ideas
Casual Living Staff -- Casual Living, June 27, 2012
COLOGNE, Germany - Consumers are longing for a place to get away from it all, a homely, cozy oasis complete with the outdoor living feel-good factor - particularly in the troubled times of the Euro and bank crisis.
What could be better suited for this than their own green surroundings - regardless of whether it is in the garden or on the balcony? In Germany alone, last year around 30% of teens over 14 devoted themselves to the garden theme in their leisure time. And there is no end in sight to this boom. The potential of the garden market is far from exhausted, say the convinced experts from IFH Retail Consultants.
For 2012, they are predicting growth of 0.7% to 18.04 billion Euro because in the outdoor furniture sector alone, 8.6 million households are currently planning new purchases. The focal point is casual-cool lounges, dainty sofas and armchairs along with products with a total indoor look. What exactly will be in demand in the outdoor sector over the coming years will be shown by approximately 2,000 suppliers at the garden fair spoga+gafa from Sept. 2-4 in Cologne.
2012-13 top trend: Going casual
The more strongly the garden is developing into a living space, the more consumers want to make it homelike and cozy outdoors. That particularly applies to younger consumers who want to chill out and totally relax. In response, manufacturers are presenting casual-cool lounge armchairs and cushions along with playful creations which invite relaxed seating for the 2012/13 outdoor season. In this connection, they want high quality and design - without creating a rigid impression. The top advantage here: As dynamic seating landscapes, the furnishings can be repeatedly combined in any variation and are thus perfectly adapted to every open-air event.
Forms in demand: Filigree lightness
Joie de vivre all the way: Outdoor furniture with an airy appeal is ensuring the right feeling and vibes on the balcony and patio. Instead of continuous, voluminous back rests and legs, it comes in an elegant-transparent design. Here, the spectrum of filigree textures extends from the rod and rung look through to textile lacing and mesh optics up to metal grid forms. Within this framework, a classic is celebrating its comeback: the spaghetti chair. The soft strings are once again en vogue in 2012-13. Thanks to new durable materials, they are not only clearly hard-wearing and higher quality, they are also opening up innovative design possibilities. Manufacturers also are returning to teak, lending it a very modern touch through fresh material combinations.
High quality: Absolutely Indoor
The borders between indoor and outdoor have been increasingly merging for several years. Over the next season, this trend will reach an exciting climax. This applies on one hand to the look, which picks up typical forms like the classic rocking chair, and on the other, to materials. For example, sofa covers look and feel like interior fabrics or leather. A complete outdoor living room is then created with the help of carpets, lamps, cushions and small furniture items. Manufacturers are now offering whole rooms: modern pavilions with roof and side walls create a safe, secure refuge outdoors.
Trend color: Blue
As before, an absolutely essential feature of the outdoor sector is white, beige and brown tones. They have an elegant and natural effect . In addition, last year's blue trend color is now conquering the outdoor stage. In keeping with the continuing trend towards the very popular Nordic maritime look, it is synonymous with peace and quiet, a feeling of warmth and security and harmony as well as freedom. Because furniture and accessories in blue inspire dreaming about the sea or the wide, open sky. As blue goes together especially well with white and beige, models in this color can be most effectively combined with the popular natural tones.
Top leisure pleasure: Barbecue convenience
Barbecuing is one of the most popular open-air leisure pastimes for the Germans. In this connection, the main aim is a convivial get-together for fun and the pleasure of barbecuing. An increasing number of women are discovering barbecuing for themselves. Correspondingly, both the look and the functionality are changing. Appliances are becoming stylish eye-catchers in attractive, cool trend colors and offering a wide range of possibilities for healthy, diverse cuisine. Over and above that, complete barbecue centers are making increasing inroads - including storage modules for food and even special ice cube containers. As far as barbecuing and frying itself is concerned, the right accessories are available to cater to every taste, from the frying basket for chicken right up to the popcorn-maker. For total indoor convenience, every manufacturer is now offering outdoor kitchens in the form of modern pavilion systems.
Special travel deals
Lufthansa, the official airline of spoga+gafa, is again offering exclusive special conditions to people traveling to spoga+gafa when they book flights from more than 250 foreign cities in 100 countries. In addition to the reduced flight tickets from Lufthansa, rail travellers can get to spoga+gafa by using special-rate rail tickets from Deutsche Bahn (DB - German Railways).
Flight connections from abroad to Cologne, Düsseldorf or Frankfurt can be booked for the travel period Aug. 26 to Sept. 11 online at http://www.lufthansa.com/Event-Buchung. After entering the "DEZUYT" access code, the price discount is automatically deducted or any additional, attractive promotional offers are displayed.
Cologne/Bonn Airport, the central hub of "low-cost carriers," is located directly on the doorstep of the Koelnmesse Exhibition Center. Various airlines are offering flights within Germany and Europe at attractive rates. All the destinations serviced can be found by going to http://www.koeln-bonn-airport.de/fluege/flugziele.html.
Thanks to Koelnmesse's cooperation with German Railways, tickets to Köln Messe/Deutz rail station (outward bound and return) are available nationwide for rail travellers at special rates starting from 99 Euro (89 Euro when booking online). Bookings can be made online at www.spogagafa.com or by calling the Deutsche Bahn GmbH (DB Dialogue) sales office hotline on 01805/311153 by quoting the keyword "spoga+gafa."
During the show, exhibitors and visitors can travel free of charge in and around Cologne on buses, trams and trains. Their spoga+gafa admission ticket entitles them to free travel on local public transport within the Verkehrsverbund Rhein-Sieg (Rhine-Sieg Transport Authority- VRS). That also includes the S-Bahn (suburban train) transfer between the airport and Exhibition Center, which takes only 15 minutes.
The cooperation with the internationally renowned airlines and rail travel companies is a further service offered by Koelnmesse, the show sponsor. In addition to the special-price flight and rail tickets, attractive hotel rooms in Cologne and the surrounding area can be booked or even a complete travel service accessed at the www.spogagafa.com website. Koelnmesse will also assist attendees in obtaining a visa.