Magnet Works expands U.S. production, debuts 90 designs
Casual Living Staff -- Casual Living, June 18, 2012
ST. LOUIS - Magnet Works, a provider of indoor and outdoor home décor accessories, has expanded its domestic U.S. manufacturing capability. As a result, the company will introduce a variety of new designs at the Dallas and Atlanta gift markets this summer, many of which will be printed on demand at its St. Louis plant.
This is the company's largest product introduction to date, according to Magnet Works' CEO Curt Todd. "Thanks to our recent investment in state-of-the-art digital printing technology, we can domestically print small quantities on demand, which allows us to offer an incredible variety of niche designs without much inventory risk," Todd said. "This frees us up to think outside the box and better meet the needs of specialty retailers with more unique garden flag and mat designs."
With this added flexibility, Magnet Works has developed dozens of fun, whimsical, colorful designs that celebrate traditional themes in a non-traditional way. "These new designs are simply too cute for words," said Anne Brown, director of product development. "Our retailers encouraged us to cut loose and get bold, and we've done just that. Our newest designs celebrate the special things in life that bring us together, from baby showers to ugly sweater parties, in a smart and cheerful way."
At market this summer, the company will also debut 62 seasonal collections, five flags that salute each branch of the military, two monogram collections and eight name-drop localization designs that cater to retailers near mountains, on rivers and in the heartland.
"We've doubled down on product development in 2012, so it's an exciting time to be a part of the Magnet Works community," Brown said. "This summer's launch is just the tip of the iceberg."
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