Tervis goes Greek at Atlanta market
Casual Living Staff -- Casual Living, June 13, 2012
VENICE, Fla. - Tervis is going "Greek" with the announcement of a new license agreement with 19 national sororities and fraternities. The "Greek" collection of drinkware will be initiated this summer at a variety of Tervis retail partners including gift stores and college bookstores.
"The sorority and fraternity community aligns well with our brand," said Rich Kaplan, president and chief brand officer at Tervis. "We are proud to partner with organizations that share a commitment to leadership, friendship and service, along with a fun outlet to express your personality and interests."
With more than 12,000 chapters on 800 campuses and 9 million past and present members, the Panhellenic community is a brotherhood - or sisterhood - of individuals dedicated to the "Greek" life.
Tervis, too, shares a loyal following. Tervis fans, called Tervo-maniacs, know that Tervis drinkware keeps cold drinks cold and hot drinks hot, whether walking to class or heading to a chapter meeting. This American-made drinkware, backed by a Tervis lifetime guarantee, is safe in the microwave, freezer and dishwasher, and is virtually unbreakable - ideal for the fraternity house. And as with all Tervis products, consumers have the ability to personalize their Greek drinkware, too.
Tervis accepted bids from 19 different Panhellenic organizations including those below:
Tervis® Is Going “Greek” with New Collection Featuring Sororities and Fraternities
Beta Theta Pi
Kappa Alpha Order
Lamda Chi Alpha
Pi Kappa Alpha
Sigma Alpha Epsilon
Sigma Phi Epsilon
Tau Kappa Epsilon
Phi Delta Theta
Alpha Delta Pi
Alpha Gamma Delta
Alpha Xi Delta
Delta Delta Delta
Kappa Alpha Theta
Kappa Kappa Gamma
Pi Beta Phi
Zeta Tau Alpha
The emblem designs are available in all drinkware sizes, as well as the new Water Bottle. The Greek collection is available for $10.99-18.99.
For more information, call 941-441-2310, or visit on Facebook: TervisTumblerCo, and Twitter @tervistumbler.