Surya launches Pinterest boards
Casual Living Staff -- Casual Living, April 20, 2012
Surya, a leading manufacturer of area rugs and home accessories, launched inspirational design boards on Pinterest. Surya's Pinterest boards showcase latest trends in home décor to stimulate shoppers' imagination and drive traffic to Surya dealers. This highly visual social network is being widely adopted by designers and home décor shoppers to create and share virtual pinboards.
Surya has 23 décor boards featuring its spring 2012 introductions, designer products along with the latest colors and trends. Boards are updated regularly, reflecting Surya's latest thinking on home fashion.
"We have been creating mood boards for years in our catalog, but couldn't find a simple tool to share digitally. Pinterest is what we were looking for all along and we are thrilled to make our virtual pinboards easily accessible to Surya community." said Satya Tiwari, president of Surya. "I am not surprised to see why Pinterest is being heavily used by its growing user base of over 10 million."
Surya has been expanding its social media presence under the SuryaSocial brand to connect with its customers. Surya posts daily inspirations and design ideas on its Facebook page. With over 32,000 Facebook fans, Surya has one of the largest and most engaged social media networks in the industry.
Surya will be providing training on social media at High Point Market, April 21-24, in its new and expanded showroom, Showplace 4100.
Surya, which recently celebrated its 35th anniversary, exhibits in Atlanta, High Point, Las Vegas, New Delhi and New York.
To learn more, visit http://www.surya.com, http://www.pinterest.com/suryasocial or http://www.facebook.com/suryasocial.