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L.A. Spas appoints new VP of sales

L.A. Spas, Inc. has announced the appointment of Robert Durrua as VP of sales, North America.

Durrua, who brings 25 years of experience in the spa industry, will assume responsibility for the strategic leadership and direction of all sales personnel and functions in North America.

"Durrua is eager to get out into the field and work with our sales team and dealers," said Brad de Koning, president and CEO of L.A. Spas. "We are confident in his ability to spearhead L.A. Spas in our commitment toward driving sales and expanding our market share throughout North America."

Durrua began his career on the retail sales floor where he spent five years as a sales manager for a successful hot tub retailer in New Jersey. For 12 years, Durrua served as a regional sales manager for two of the industry's top spa manufacturers and was awarded "Regional Manager of the Year" five times. Durrua authored several sales training books, produced a series of retail sales training workshops and personally trained more than 1,500 industry sales professionals from around the globe.

"I am looking forward to leveraging L.A. Spas' rich heritage of 35 years and well-known brand," said Durrua. "Our mission is to build brand leadership by providing the best price-value proposition throughout the breadth of our products as well as consistent high-value services to our clients."

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