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Radical Innovation competition to be held at Las Vegas HD Expo

Hospitality professionals, students can enter to win $10,000 grand prize

LAS VEGAS — The fifth annual Radical Innovation in Hospitality competition will be held in Las Vegas on May 20, 2011, at the Sands Expo and Convention Center during the Hospitality Design Exposition & Conference (HD Expo).

The event will bring together the world's most influential hospitality design manufacturers and project teams for international hotels and restaurants. With a $10,000 grand prize at stake, the competition between the industry's most creative professional practitioners is sure to be fierce. Entries are accepted through March 1, 2011.

"For a creativity-driven field like hospitality design, innovation is the compelling force influencing the future industry norms. Concepts that push boundaries are vital for growth," said Liz Sommerville, group show director for The Hospitality Design Group. "The Radical Innovation in Hospitality competition presents a one-of-a-kind platform for design professionals to think outside of the conventional and to ultimately impact change."

Co-founded by The John Hardy Group and Hospitality Design magazine, the Radical Innovation in Hospitality competition promotes innovation and global thought-leadership in hospitality. It showcases the best hospitality strategies in architecture and interior design that incorporate new concepts and enhance the guest experience. Past winners include:

+ WATG's Mosaic PATHWAY (Portable Adaptable Temporary Hotel With Alternative YOUses) - a solution for temporary housing needs for special events and disaster situations;
+ Pixel Hotel - a collection of six suites throughout Linz, Austria, repurposing the city's signature industrial spaces and one-of-a-kind places, including a floating tugboat; and
+ The Rig Hotel - a conceptual Gulf of Mexico Oil Rig Platform Resort Spa & Aquatic Adventure project

Entries are welcome from individual designers, design teams, brands and design students across the globe and will be judged by a jury of top hospitality development experts, investors and industry insiders. The two most radically innovative entries will receive Las Vegas airfare and accommodations to attend the HD Expo.

On May 20, 2011, the finalists will describe their concepts in-depth and explore project merits with the jury before opening up the final decision to attendees, who will cast their votes in real-time to determine the $10,000 grand-prize winner. The runner-up and the student winner each receive $1,500. Entry forms and complete details are available online at

Competition overview

Criteria for entry:

+ Concept (built or unbuilt) must be truly innovative and offer the market something that is not currently available widely, or does not yet exist.
+ Concept must include guest rooms/suites and lobby/public areas. Including food and beverage facilities and other amenities is optional, but recommended.
+ Concept may be branded or unbranded.
+ All hospitality project types are eligible, but must provide an experience not yet available in its category.
+ Entries must follow submission requirements, using the entry form provided.
+ A $100 entry fee is required for each entry; there is no entry fee for students.
+ Multiple entries by a single entrant (or company) are permitted.
+ There are no restrictions on project size.
+ Must be able to provide a notarized disclosure form and certification of project originality and authenticity if your entry makes it to the final four or the Special Judges Award.

Deadline to enter:

March 1, 2011


+ Claude Amar, president, The John Hardy Group International
+ John Hardy, president and CEO, The John Hardy Group
+ Michael Medzigian, chairman and managing partner, Watermark Capital Partners
+ Jena Thornton, LEED AP, vice president hotels, Kennedy Associates Real Estate Counsel, LP
+ Simon Turner, president, global development, Starwood Hotels Resorts
+ James Woods, managing partner, Keen Partners
+ Special guest juror: Wing Chao, famed innovator and architect

Media registration:

To register for the HD Expo 2011, fill out the following online media registration form:

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