Pride Family Brands to continue sponsorship of HGTV outdoor living industry research
Casual Living Staff -- Casual Living, January 20, 2011
FORT LAUDERDALE, Fla. — For the third consecutive year, Pride Family Brands, designer and manufacturer of outdoor cast aluminum furniture, will sponsor the publication of extensive research created exclusively for the outdoor living segment. The research, in conjunction with HGTV, includes consumer buying trends, design and coloration trends, sales demographics, logistics, retail venues and select outdoor product preferences.
"Over the years, change has been a constant in the outdoor products category," said Steve Lowsky, executive vice president of Pride Family Brands. "The results from this research are a valuable tool for all in our casual industry with regard to tracking this change and defining exactly what it means to our segment."
Conducted and published by Sandow Media's Casual Living magazine in issues throughout 2011, the Consumer and Universe Surveys have been designed to provide comprehensive statistics indicating the depth, health and future of the outdoor living product segment.
"I would like to thank Pride for continuing to bring timely information to the casual and outdoor industry," said Dana French, director of research for Casual Living. "Part of Casual Living magazine's mission is to provide industry data for readers to better run their business. We believe this is even more important in today's uncertain economy and appreciate Pride's ongoing partnership with us in doing just that."