Pride Family Brands expanding Fort Lauderdale showroom
Casual Living Staff -- Casual Living, December 15, 2010
Retailers of Pride Family Brands' Castelle and SummerWinds casual furniture lines will soon be able to view products in an expanded 10,000+ square foot showroom at the company's headquarters.
The showroom will have undergone a complete renovation resulting in the addition of 5,000 square feet of display space.
"The previous showroom provided a limited viewing of select products," said Jamie Lowsky, CEO of Pride Family Brands. "With this expansion, we now will be able to provide retailers with a place to examine upclose our latest designs from both our Castelle and Summer Winds lines."
Multiple collections in complete vignettes will be placed throughout the showroom that will be open in January 2011.
"Our dealers and reps will have the opportunity to introduce or finalize product selections within the new space," said Rory Rehmert, vice president fo sales and marketing for Pride Family Brands. "After mid-June, our focus will move to our 11,000 square foot showroom in the Merchandise Mart in Chicago which will be outfitted with our new introductions for the upcoming markets."
With the expansion of the south Florida showroom, Pride Family Brands also will be able to offer specialty retailers year-round opportunities to view merchandising ideas, layouts and options.
For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.