Outdoor fabric innovations inspire buyers at AmericasMart
Casual Living Staff -- Casual Living, March 6, 2013
Outdura's Bounce fabric in Lemongrass
Scott focused on the requirements and qualities of solution dyed acrylic fabrics which means the coloring pigment is introduced into the spinning solution when the fiber is created, making the final product exceptionally resilient to both sun and heat. "Quality outdoor furniture is an investment," Scott said. "Understanding the complexity of creating performance fabrics helps consumers understand and appreciate the expense.
Outdura's Locket fabric in Driftwood
While Scott said neutrals continue to be the best-sellers, color is vital to keep consumers interested. Emerald and Lemongrass are two inspired colors with introductions of Tangerine, Lime, Hibiscus and Iris adding to the comprehensive palette. Because of the extensive investment in fiber required to create a single color, high-end manufacturers are more limited than other fabric companies. But, sourcing global and fashion trends inspires fabric designers to create myriad options. Global ikats, faux animal skins and geometrics dominate patterns with small scale versions often used on signature pieces instead of traditional solids. Innovations in texture from novelty yarns such as bouclé enable creation of raw silk looks and linen-like fabrics to bring new interest to "solid" colors.
Outdura's Spotlight fabric in Sterling
The seminar was part of AmericasMart's Open Daily and Market Wednesday programs. Many showrooms including all those in Living. Outdoor/Indoor. The Gardens. are open from 10 a.m.-4 p.m. in addition to market dates.
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