Pelican Reef Wicker, Panama Jack Outdoor to open West Coast warehouse
Casual Living Staff -- Casual Living, January 24, 2013
Pelican Reef's new West Coast warehouse will ship best-selling Panama Jack Outdoor collections, primarily to West Coast customers.
The facility will warehouse and ship best-selling Panama Jack Outdoor collections, the company said. It will primarily ship to West Coast customers, while the company's 110,000-sq.-ft. warehouse and distribution center in Miami Lakes, Fla., will ship to those on the East Coast.
"The demand for Panama Jack Outdoor from new and existing West Coast dealers has been incredible, but our smaller dealers can't buy the mixed containers, so the need for a quick ship West Coast warehouse was essential for them to grow with us," President Allen Calzadilla said in a statement, adding that customers can still mix collections and try a 20-foot or 40-foot direct container.
"The West Coast warehouse will use the latest technology with bar code scans and instant print packing lists/invoices for quick delivery," Calzadilla said. "The California distribution center will also have a 2,000-sq.-ft. showroom displaying our best-selling Panama Jack products and serve as a venue to introduce sneak peeks to new and existing dealers."
All of the company's customer service, operations, accounting and in-house cushion department, which offers fabric options for both indoor and outdoor sets, will remain based out of the company's Florida headquarters.
Pelican Reef will be exhibiting at next week's Las Vegas Market, Jan. 28-Feb. 1, in Building C, showroom C4-0901.
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