December 20, 2012,
September was the month of the windy City for many in the casual industry, as manufacturers, designers, retailers and buyers flocked to Chicago's Merchandise Mart for the International Casual Furniture & Accessories Market. But across the pond, three international markets were abuzz, showcasing the newest trends, exploring the blurring lines between outdoor and indoor and helping businesses look toward the future.
SPOGA+GAFA SEPT. 2-4 IN COLOGNE, GERMANY
Germany's garden trade fair drew 36,300 visitors from 103 countries, with 58% coming from outside Germany. The exhibition center's 235,700 square feet featured 1,975 suppliers from 56 countries, up from last year's 1,787 suppliers.
"In terms of the number of suppliers and visitors attending the fair, spoga+gafa remains very stable," said Katharina C. Hamma, chief operating officer of Koelnmesse GmbH, which organizes the fair.
The show's "garden unique design contest" boasted 283 entrants. The juried competition invited entrants to present designs interpreting the theme "Dining Outdoors," the objective being "to design furniture and objects that create the perfect open-air culinary experience."
Award winners included Reto Togni for his outdoor kitchen, "Canorta;" Marco Gottardi for his table and chair set "LINEA;" and Manfred Makedonski for his "bottle cooler" and "bottle stand."
A 2013 trend report released by spoga+gafa in advance of the fair highlighted "airy webbed furniture, with pieces that are elegantly formed and have fine structural lines that create a fascinating play of light and shadow."
As interior styles transition outdoors, all-weather textiles reflecting the look of interior fabrics and outdoor rugs and lamps complete the outdoor room. This trend was in full force at Maison & Objet, which features an Outdoor_Indoor exhibition on hall 8.
Maison & Objet Outdoor_Indoor reflects "an art of living trend towards bringing interior design outdoors." Exhibitors this year included Emu, Fermob, Royal Botania, Sifas and Vondom, among many other major players in the international outdoor market.
This year, outdoor products extended to other areas of Maison & Objet beyond hall 8, including the projects section on hall 7 and the Côté Déco Actuel area of hall 5B. A wide range of outdoor companies showcased their products in these exhibitions, including TUUCI and Gloster.
The show included three trend labs exploring current design themes - Minimum by Elizabeth Leriche, which emphasized a minimalist approach with clean lines and negative space; Elements by Francois Bernard, highlighting abstract designs inspired by the elements of earth, wind, fire and air; and Yes Future! by Vincent Grégoire, celebrating innovation and the world of tomorrow.
September's show drew 70,916 visitors, down slightly from 71,406 visitors in September 2011, and included 3,250 home décor brands. U.S. attendance was up slightly from 1,712 in September 2011 to 1,743 this year.
GLEE SEPT. 17-19 IN BIRMINGHAM, UK
The U.K.'s annual garden retail show drew about 600 exhibitors in September from various sectors in the garden and leisure industry, including landscape and garden design, nursery and planteria, home, gift and clothing; catering and specialty food and pet care.
An estimated 10,000 visitors from more than a dozen countries attended the show.
The show kicked off its first day with a Garden Industry Question Time seminar on social media and community engagement.
"Social media is an excellent channel for both promotional messages and customer feedback," said David Stewart of Dobbies Garden Centres. "For us it's as much about building people's long-term interest in gardening as growing direct sales."
Glee debuted several features at this year's show, including a Shop Window section featuring products selected by industry experts and retailers as the fair's most innovative.
|The Outdoor_Indoor exhibition
hall 8 featured prominent
companies such as
Vondom, whose marketing
manager Michelle Poon said
traffi c was strong.|
|This outdoor cacoon
on display in the Outdoor_
embodies the trend
of bright colors and
|Top: A hands-on area
in the Grill Park section
latest barbecue products
such as Weber.|
|Right: These ontrend
chairs by Kettler
feature a sleek
modern form and
stylish mesh seats.|
the latest innovations
the garden and
drawing an esitmated
to its halls.|
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.