Cushion Source's Cyber Monday sales up 82.6%
Cecile Corral -- Casual Living, November 28, 2012
MONTGOMERY, Ala. -- Cushion Source, a designer, manufacturer and online retailer of custom cushions, announced the company increased its Cyber Monday revenue 82.6% over 2011.
During the four-day weekend from Black Friday through Cyber Monday, Cushion Source increased its sales by 167% over last year, the company reports.
Cushion Source President Scott McGlon credited his business' success to being able to intuitively connect with customers' needs and wishes, from image-rendering technology and faster load times, to convenient gift cards and limited-time discount offers for custom cushions, pillows, drapes and other home décor items.
"We spend every day working with our customers and with our technology to bridge what we call the ‘visualization gap' - the uncertainty in ordering custom décor without seeing and touching the product, and without a storefront where customers can meet our team and see in person what we offer," McGlon said. "Our technology brings the customer into a virtual showroom, where they can see for themselves a very close representation of the beautiful products that will be delivered to their door."
Nationally, online Black Friday sales topped $1 billion for the first time, e-commerce reporting agency comScore announced Sunday. The report also indicates that smartphone and tablet shopping increased significantly during the four-day shopping weekend. Mobile and tablet users accounted for 17.5% of Cushion Source's online sales during the four-day period, bringing in 1,127% more revenue from mobile devices versus the 2011 shopping weekend.
"Our team has been driven to provide a better shopping experience for mobile visitors, and this weekend's numbers are evidence that their hard work is paying off," McGlon said. "We have converted the Cushion Source website to a responsive design that allows full functionality no matter your screen size, from smartphone to tablet to laptop."