Groovystuff to debut student designs at Las Vegas Market
Casual Living Staff -- Casual Living, July 10, 2012
LAS VEGAS - Groovystuff will present the Enclosure Collection, designed by University of North Carolina at Greensboro student Abigail Buchanan, at the Las Vegas Market, July 30-Aug. 3, in World Market Center showroom B-0146.
Groovystuff Enclosure production
"The Enclosure Collection focuses on the use of rectilinear planes intersected by the curvature of reclaimed teak logs," Buchanan said. "Inspired by the natural beauty of the teak, this table cradles the branches, further highlighting and showcasing the beauty of the teak. The contrasting iron frame wraps around the table top, suspending the wood in further accentuation the wood's natural beauty."
According to Chris Bruning, founder and visionary behind The University Hall: By Design, Connecting Education to Industry cooperative, "This collaboration with the design students from across the country and now internationally with the Industrial Design department at KMITL in Bangkok, Thailand, offers dealers carrying the Groovystuff line a whole new round of products designed from an entirely new perspective, untarnished by the pressures of trends and product saturation."
The Enclosure Collection by Abigail Buchanan is another example of sustainable design done right, Bruning said, "and gives retailers something special to offer one of the largest buying segments in the market today."
"Sustainability is an essential part of the Groovystuff message, and the collaboration with these universities has helped get tat message out to a broader demographic and a much more global audience," Bruning added. "The educational institutions today are providing students with a foundation of knowledge that considers energy conservation, quality of life and the responsible use of resources when teaching design. Our goal is 'to provide the students with a platform for creativity and encourage them to embrace the home furnishings industry.'"
For additional information, contact Bruning at firstname.lastname@example.org or by phone at 214-956-0536.
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