WSL/Strategic Retail expands executive team

WSL/Strategic Retail, a leading research and consulting firm specializing in shopper behavior and retail trends, announced it has expanded its executive team and expertise with the appointment of Peter Muratore as vice president and Cynthia Walsh as vice president of consulting services.

"These appointments reflect a strategic expansion of the WSL executive team, furthering our mission to provide clients with actionable strategies to maximize shopper engagement," said Wendy Liebmann, CEO of WSL/Strategic Retail. "Peter and Cynthia are the perfect complement to our existing expertise and we are thrilled to welcome them to the company."

Muratore brings more than 20 years of shopper insight solutions and consulting expertise across the food and beverage, health, beauty and consumer packaged goods sectors. His background includes executive roles in shopper marketing at Diageo NA, Cadbury Schweppes Beverages, Bristol-Meyers Squibb and Beiersdorf USA, where he translated best-in-class shopper insights and market intelligence into customized retail marketing strategies and brand support. In his new role as vice president, Muratore will be responsible for business development and the expansion of WSL's strategic consulting services to influence actionable shopper strategies.

Walsh brings more than 15 years of expertise in marketing, consumer insights and media. Her extensive experience includes roles at Time Inc., Grey Advertising and Conde Nast, Inc., where she spearheaded multiple landmark research initiatives for SELF magazine, including SELF's GOOD Research Initiative, which generated more than $10 million in additional advertising. At WSL, Walsh will lead consulting initiatives that define the right strategy for clients to ensure their successful collaboration with retailers and the greatest impact on shoppers.

Both Muratore ( and Walsh ( will report to the company's CEO, Wendy Liebmann, and President Candace Corlett.

In addition, the company has named Desirée Phillips director of market research. Phillips brings an extensive background in research from previous positions held at Ogilvy Public Relations Worldwide, Lightspeed Research, Inc., Reader's Digest Association, Inc. and Insights Express LLC. She will lead WSL's trend research practice, which alerts clients to where shoppers are going next, and what they need to do to succeed in the ever-changing shopping landscape.

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