Solair promotes Haigler
Kristine Ellis -- Casual Living, January 24, 2012
Solair Shade Solutions, a line of residential shade products from Tri Vantage, has promoted Rett Haigler to business manager of shade solution products.
Haigler, previously the marketing communications manager for Tri Vantage, was promoted following Solair's newfound success with specialty casual retailers since the brand's introduction to the patio furniture market in September 2010. Solair has partnered with 130 specialty retailers to date and expects the number of stores carrying Solair awnings to grow to 150 by the beginning of the 2012 season.
"Partnering with fine outdoor furniture retailers has breathed life into a category that needed an effective solution to create more enjoyable and flexible outdoor living spaces for consumers," Haigler said. "Providing consumers the opportunity to experience our high-quality retractable awnings in a realistic setting, through the retailer channel, is a major step forward in the growth of the entire market."
"Solair retractable awnings offer a premium shade solution to our customers in terms of flexibility and value, along with the added benefit of interior shade," said Ronald Skeean, president of Casual Image, a Marietta, Ga.-based specialty retail store that added the Solair line in September 2010. "Our customers truly appreciate the advantage of adding shade both inside their home and on the patio, and many feel that because of their new awning, they can now raise their blinds, open the windows and invite the outdoors into their home."
As part of Solair's approach to the development of its shade products, the brand has continued to update its product models to offer the latest technologies and fabrics.
"In selling more than 25 Solair awning models in our first season, we have experienced 100% satisfaction from our customers," Skeean said. "Most importantly, the Solair retractable awning program supports Casual Image's commitment to solving needs in the outdoor living space through high-quality, sophisticated patio products."
For more information on the Solair retractable awning program and to learn how to become an authorized Solair distributor, contact David Heiman, sales manager, at 336.264.7650 or email@example.com, or visit www.solair.com/signup.