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Pride to unveil Casabella Collection at Casual Market

Introduction responds to consumer buying trends

Pride Family Brands has announced the introduction of its Casabella Collection, set to debut at the International Casual Furnishings and Accessories Market at the Chicago Merchandise Mart, Sept. 12-15.

Casabella Collection, Pride Family BrandsCasabella
According to a press release from the company, the Casabella Collection from its Castelle line of designer cast-aluminum furnishings is a response to a growing consumer trend.

"We are committed to our retail partners and to being responsive to trends that are occurring in the marketplace," said CEO Jamie Lowsky. "With the Casabella and other introductions this season, we are able to offer the specialty retailer high-end products at multiple pricing levels."

The use of a larger-profile, woven-aluminum detail in the chair backs and an open-arm design are the hallmarks of Casabella. Cushioned and sling dining as well as deep seating in standard and crescent styles are available.

The Casabella Collection will be introduced in Pride's showroom, space 1747, at the upcoming Casual Market.

For more information about the Casabella Collection, visit or contact 954-735-9800.

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