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Pelican Reef Wicker opens Chicago showroom

PELICAN REEF Wicker has opened a permanent showroom on the 15th floor of Chicago's Merchandise Mart Design Center.
     The more than 25-year-old manufacturer and distributor of fine rattan and wicker furniture has exhibited at the International Casual Furniture Market in Chicago since 2007. Having a permanent presence in the Merchandise Mart is expected to help grow its business with architects, designers and retailers in the Midwest.
     "Our indoor and outdoor wicker and rattan collections are extremely successful based on their price points, quality materials and domestic quick-ship warehouse program," said Allen Calzadilla, executive vice president. Based in Miami, the family-owned furniture brand has immediate in-stock inventory available out of Florida.
     Showrooms on the Mart's 15th floor are open for business Monday through Friday, from 9 a.m. to 5 p.m. The Pelican Reef showroom is located at 15-112, and the phone number is (312) 265-0420. The showroom manager is Dianna Gniadek, who is available via e-mail at dianna@pelicanreef.com.
     Upcoming tradeshows for Pelican Reef Wicker will be in High Point, N.C.; Irving, Texas; the ICFA Preview Show and Casual Market in Chicago.

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