Biltmore and Capel Rugs to debut collection
Casual Living Staff -- Casual Living, July 8, 2010
Biltmore's licensing division, specializing in products inspired by the historic Biltmore House and gardens, will debut a new rug collection with licensee partner Capel Rugs at the Atlanta International Area Rug Market.
"We're excited to introduce another great collection inspired by George Vanderbilt's timeless design style," said Tim Rosebrock, vice president and general manager of Biltmore's licensing division. "Given the current upcycling trend, this particular collection, based on an orginal antique rug found at Biltmore House, will really appeal to consumers."
The partnership between Capel Rugs and Biltmore began with the reproduction of antique textiles that were a part of Vanderbilt's stunning collection. More recently, the area rugs from this line have evolved to include contemporary designs inspired by the architecture and other details found in Biltmore House and gardens.
The Capel Rugs Atlanta showroom is located in Building 1, Space 6F2.
This stunning collection is based on an original antique rug selected by George Vanderbilt for the Louis XV suite in Biltmore House. Hand knotted of 100% wool by skilled artisans in India, the vibrant color and pattern in this reproduction are faithful to the original. The Biltmore Select - Bidjar design is available in the colorway regal blue. A 6' x 9' rug may retail for $2,659.
About Biltmore's Licensing Division
Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.
Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Austin, Belk, Capel Rugs, Cottage Gardens, Cumberland Nurseries, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Habersham Feathers, Herter Nursery, Indital USA, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Netherland Bulb, Oriental Accent, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, and Vita Food Products.
To learn more about Biltmore's licensing division, visit www.BringBiltmoreHome.com.
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