Twitchell's Earthtex fabrics help Make It Right
Casual Living Staff -- Casual Living, July 1, 2008
Many Twitchell employees were caught by surprise when the bright pink Earthtex fabric they made appeared in the form of fabric houses throughout the hurricane-ravaged Ninth Ward in New Orleans.
Pink fabric houses appeared on Dec. 4, representing progress and hope, and replacing the rubble and debris that had been the reminder of Hurricane Katrina's devastation for two years.
The Make It Right Foundation, supported by actor Brad Pitt, scattered structures made from Twitchell Corporation's Earthtex fabrics across 14 city blocks to raise awareness and funds to help those residents rebuild. Their goal is to build 150 homes in an eco-friendly manner at a cost of $150,000 per house.
In Dothan, Ala., a 10x10-foot “house” and the awnings along the front of Twitchell Corporation's headquarters also went pink that day in a sign of solidarity and support for the New Orleans event. Local media outlets were on hand to share the story.
“The marriage of our Earthtex product with this event was a natural fit,” said Bud Styles, Twitchell sales manager. “Our Earthtex fabrics are certified by MBDC to the Silver Level and are 100% recyclable. It is an honor to take an innovative product to support such an innovative concept.”
Twitchell contributed 24,000 yards of its Earthtex material to the Make It Right event. Its employees are seeing more rewards from their efforts than ever.
Earthtex fits the needs of the eco-friendly design element by being 100% recyclable. Twitchell is expanding the line to incorporate outdoor furniture fabrics for slings and cushions, screen materials, solar control and any other area typically dominated by PVC, acrylic or other less environmental options.
Twitchell representatives who attended the event in New Orleans had the opportunity to meet Pitt and several others involved in the fund-raising effort. More importantly, they met some of those families directly impacted by the catastrophic series of events the hurricane caused.
“In talking to one resident, he did everything right,” Styles said. “This man lost his mother and granddaughter that night while he and the rest of his family rode out the hurricane on the roof of a neighbor's house. We are so glad we have the opportunity to help.”