Tervis Tumbler inks John Deere license
Casual Living Staff -- Casual Living, October 1, 2008
Tervis Tumbler Company, manufacturer of insulated drinkware, has signed a licensing agreement with John Deere. This agreement allows Tervis to create tumblers using four different iconic John Deere logos.
“While the opening product mix is selective, we expect it to garner great demand from our existing customer base and newcomers to Tervis,” said Rich Kaplan, Tervis' vice president of sales & marketing. “We are pleased to be associated with John Deere, a company that has been part of the fabric of American life for so long
Tervis Tumbler has been experiencing tremendous growth over the past several years and has been working hard to expand its offerings of licensed products. “With the overwhelming success of our collegiate line, we have been looking for other avenues to provide our retailers with well-respected brand names to fulfill the requests of their customers and John Deere certainly fills that bill,” Kaplan said.