Expect cool, wet conditions

Expect cool, wet conditions

Last August was the third warmest in 113 years and marked the third year in a row of warmer than average temperatures. A major heat wave and drought settled over the Southeast from Georgia to Arkansas. Retail industry same-store sales gains beat analysts’ expectations of 2% to 2.5% gains with a gain of +2.9%. Historically, a hot August brings a 6% higher retail industry same-store sales gain than a cold August.

In contrast, August 2008 will be the coolest and wettest in four years for the nation as a whole. The exceptions will be along the Canadian border and parts of Texas.

Replenishment plans built off of last year’s hot and dry conditions will bring a high risk for overstocking warm weather items across the South, where demand could be down as much as 10-50%.

Retailers whose main focus is outdoor furniture and accessories may want to consider a greater emphasis on markdowns and increased advertising to drive sales in a time of unfavorable weather and strong economic headwinds this year.

Weather Trends International
Jack Grum, vice president
610-807-3586
jgrum@wxtrends.com
www.wxtrends.com

Featured Video

  • Introducing the Barclay Butera Collection for Castelle

    Camera Icon More Videos

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the inaugural issue!

May Digital Edition

Casual Living Digital Edition

Don’t miss the May digital edition of Casual Living and our third installment of the Elements series—Water. Also, contributor Laurie Rudd shares the latest in fashionable fountains and water features. And lastly, designer Libby Langdon shows how adding a little water—fountain, bubble wall or even a peel-and-stick beach scene—can up the ambiance in any showroom. 

Take a moment to subscribe!

May Digital Edition