Expect cool, wet conditions

Expect cool, wet conditions

Last August was the third warmest in 113 years and marked the third year in a row of warmer than average temperatures. A major heat wave and drought settled over the Southeast from Georgia to Arkansas. Retail industry same-store sales gains beat analysts’ expectations of 2% to 2.5% gains with a gain of +2.9%. Historically, a hot August brings a 6% higher retail industry same-store sales gain than a cold August.

In contrast, August 2008 will be the coolest and wettest in four years for the nation as a whole. The exceptions will be along the Canadian border and parts of Texas.

Replenishment plans built off of last year’s hot and dry conditions will bring a high risk for overstocking warm weather items across the South, where demand could be down as much as 10-50%.

Retailers whose main focus is outdoor furniture and accessories may want to consider a greater emphasis on markdowns and increased advertising to drive sales in a time of unfavorable weather and strong economic headwinds this year.

Weather Trends International
Jack Grum, vice president

Featured Video

Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design

See our new publication!  Exterior Design promises to showcase the best, most innovative product design across all key categories of outdoor.  With a unique vision and a focus on fashion, design, luxury and style, it's a must-see magazine for forward-thinking designers and high-end retailers. See the inaugural issue!

June Digital Edition

Casual Living Digital Edition June 2017

Don’t miss the June digital edition of Casual Living and our fourth and final installment of the Elements series—Air. Contributor Marc Barnes talks with shade manufacturers about their latest innovations, and freelancer Laurie Rudd keeps us suspended in midair, literally, with a showcase of hanging outdoor products. Also be sure to check out our annual Casual Living Merchandising Awards winners, and don’t miss our behind-the-scenes look at Telescope Casual. June Digital Edition