Expect cool, wet conditions
August 1, 2008,
Last August was the third warmest in 113 years and marked the third year in a row of warmer than average temperatures. A major heat wave and drought settled over the Southeast from Georgia to Arkansas. Retail industry same-store sales gains beat analysts’ expectations of 2% to 2.5% gains with a gain of +2.9%. Historically, a hot August brings a 6% higher retail industry same-store sales gain than a cold August.
Replenishment plans built off of last year’s hot and dry conditions will bring a high risk for overstocking warm weather items across the South, where demand could be down as much as 10-50%.
Retailers whose main focus is outdoor furniture and accessories may want to consider a greater emphasis on markdowns and increased advertising to drive sales in a time of unfavorable weather and strong economic headwinds this year.
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August Digital Edition
Check out the August digital edition of Casual Living, covering a broad array of trends, personalities and insights. You’ll get an inside look at retailer Clive Daniel Home, as well as a conversation with Greg Voorhis, design director at Glen Raven, about the dedicated design team at Sunbrella. We also prepare you for Las Vegas Market with a preview of the hottest casual products, and take a first look at outdoor buyers who got a head start on the latest casual intros at the ICFA Preview Show.