New River names new sales reps

Will help with new product launch

New River Casual Furniture announces its partnership with a team of U.S. sales representatives as part of its commitment to exceptional customer service, effective account management and expert product support in the retail channel. 

New reps and the regions they cover include:
Jim Murray – North Carolina, South Carolina
Richard Sherwood, Casual Sales – Eastern Pennsylvania, Southern New Jersey, Maryland, Delaware, Virginia
Sharon Lofton – Indiana, Kentucky
Fred Gilbert, Casual Resources – New England, New York, North New Jersey
Paul Crews – Tennessee, Eastern Arkansas
Robert & Tom Durden – Missouri, Kansas, Iowa, Nebraska
Paul Lyman, Paul Lyman Companies – Minnesota, South Dakota, North Dakota
Paul Geiseman – Illinois, Wisconsin
John & Teresa Huff – Texas, Oklahoma
Gary Moretti, GSM Marketing Group – Colorado, Utah, Wyoming, New Mexico
Sam Velasquez – California, Nevada, Arizona

“These new appointees represent a proven, highly regarded group of casual furniture sales representatives who complement our innovative, functional and handcrafted product line for the 2005-06 season,” said Michael Mettendorf, vice president of sales & marketing. “These are loyal professionals with extensive experience and strong buyer relationships, as well as great enthusiasm for well-designed casual furniture products in the supply chain. These skilled sales professionals will be instrumental in generating growth and revenue for New River Casual Furniture as we launch our product line this year. We feel fortunate to have forged these important partnerships to help establish our vital link with the retail market.”

New River Casual Furniture, through parent company Dabol, designs and manufactures a comprehensive line of high-quality casual furniture made from Brazilian Cherry and Brazilian Maple. The company’s soon-to-unveil product offering consists of more than 150 SKUs and multiple collections for its Outdoor Lifestyle and Easy Living indoor collections.  New River Casual Furniture offers a choice between readily available inventory from its Norfolk, Va., distribution center or the value of a direct-import container program. Its founders bring more than 70 years of combined experience, an extensive heritage in woodworking and an unparalleled passion for quality, handcrafted furniture. 

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