Silver State offers Joe Ruggiero designs for Sunbrella fabrics
David Perry -- Casual Living, January 14, 2005
Upholstery fabrics will be more readily available to interior designers, upholstery shops, furniture manufacturers and other trade organizations through a new program launched by Silver State, a decorative jobber in Salt Lake City Utah.
Silver State added more than 60 SKUs from the Joe Ruggiero Collection for Sunbrella fabrics, along with 24 coordinating cords and fringes. The program represents the first extensive offering of Ruggiero's Sunbrella fabrics directly to design and trade communities.
Silver State launched the program last fall, supported by fabric swatch books that will showcase the collection and a national advertising campaign set for early in 2005.