Biltmore Estate For Your Home has significant growth
Casual Living Staff -- Casual Living, August 7, 2006
Significant growth has led to several management changes within Biltmore Estate For Your Home, the product licensing division of The Biltmore Company in Asheville, N.C.
The division oversees development of branded products inspired by George Vanderbilt's turn of the century estate, Biltmore. Products include the categories of home furnishings, home building products, outdoor living and landscape.
"At Biltmore, we have seen revenues from our branded products division double in the last year and we are making management additions to meet this demand," said Jerry Douglas, senior vice president of sales and marketing. "This success, following many years of hard work, illustrates the strength of the Biltmore brand. We have seen that our name is meaningful to consumers and adds a sense of quality, beauty and authenticity to our licensed products."
Timothy Rosebrock, business development manager of Biltmore Estate For Your Home, was promoted to vice president and general manager of the division. Rosebrock will oversee the expansion of the lifestyle licensing program, as well as long-range planning, development and review of new markets.
"For over five years Tim has been a guiding force and major contributor to the success of Biltmore Estate For Your Home," Douglas said. "Under his leadership, we have developed important licensee partnerships and business strategies that greatly contribute to our program's success." Prior to joining Biltmore, Rosebrock served as director of marketing with the Historic Natchez Foundation in Natchez, Miss., where he managed the licensed home furnishings program including manufacturer research and selection, contract negotiations and product development. His background also includes positions with As You Like It, American Drew Furniture Company, Kittinger Furniture Company and Rosebrock Company. Rosebrock holds a bachelor's degree in home furnishings marketing, business administration and economics from High Point University. Christy Hodgins was appointed marketing manager for Biltmore Estate For Your Home. Formerly responsible for business development in the home building products category for the company, Hodgins will be responsible for developing marketing strategies and activities for all branded products. For eight years, she held positions in marketing and customer relations with textile manufacturing companies Beacon Blankets, Pillowtex and Spring Industries. Hodgins holds a master's degree in marketing from the University of Tennessee in Knoxville, Tenn. In the area of business development, Biltmore Estate For Your Home has two managers and is currently recruiting for two additional positions. Susan Ashbridge joined Biltmore Estate For Your Home as business development manager in the outdoor living and landscape category. She oversees development of products, such as living plants, gardening materials, garden furniture and garden decor. Ashbridge joins the company with an extensive background in the horticulture industry. She holds a bachelor's degree in marketing and horticulture from Hampshire College in Amherst, Mass. Lydia Vander Voort is business development manager in the Biltmore Estate For Your Home division. She is responsible for a direct-to-retail relationship with Belk department stores and other home decor licensees. Vander Voort comes to Biltmore with more than 20 years of experience in the New York textile industry with Cyrus Clark Company. She received a bachelor's degree from Mary Baldwin College in Staunton, Va.
To learn more about Biltmore Estate, visit www.biltmore.com or call 1-800-543-2961.
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