Drier, warmer trends return by mid-month
May 1, 2010,
May 2010 will trend slightly cooler than 2009, when the nation experienced its sixth warmest May in more than 17 years.
This month, temperatures will still trend above the 30-year normal across most of the nation. Drier conditions this year across the East will be beneficial for outdoor living categories like grills, outdoor furniture and pool accessories.
Cooler and wetter weather across the Southwest during the first half of this month will temper demand for outdoor products; however, these categories should see a lift in demand following the Mother's Day holiday as drier and warmer trends return.
Warmer weather across the South Central and extreme northern New England during the week prior to Memorial Day will help to boost sales in outdoor categories.
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October Digital Edition
Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.
In this issue:
- Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
- Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
- Focus On: Patterns punch up the style quotient of outdoor accessories.