Drier, warmer trends return by mid-month
May 1, 2010,
May 2010 will trend slightly cooler than 2009, when the nation experienced its sixth warmest May in more than 17 years.
This month, temperatures will still trend above the 30-year normal across most of the nation. Drier conditions this year across the East will be beneficial for outdoor living categories like grills, outdoor furniture and pool accessories.
Cooler and wetter weather across the Southwest during the first half of this month will temper demand for outdoor products; however, these categories should see a lift in demand following the Mother's Day holiday as drier and warmer trends return.
Warmer weather across the South Central and extreme northern New England during the week prior to Memorial Day will help to boost sales in outdoor categories.
Related Content By Author
March Issue Preview