Surya Rugs to launch Country Living collection
Furniture Today Staff -- Casual Living, October 9, 2009
Surya Rugs will launch the Country Living rug collection at the High Point Market in Showplace Showroom 3233.
Developed through Surya’s partnership with Hearst Brand Development, the Country Living debut collection will include more than 50 styles, including braids, jutes, outdoor polys, stripes and hooked wool patterns – all inspired by the comfortable style found in the magazine.
With classic country construction in a variety of traditional and modern motifs, featured designs include classic braids, farmhouse stripes and patterns inspired by vintage quilts. Colors range from warm hues to energetic brights. Perfectly suited to today’s casual, comfortable lifestyle, each piece in the collection was designed to add warmth and beauty to the home and work easily with into any decor.
“We are very excited to partner with Surya Rugs to launch the new Country Living Collection,” said Glen Ellen Brown, vice president of Hearst Brand Development, a division of Hearst Magazines responsible for expanding the company’s magazine title brand franchises. “Our combined equities enable us to offer our devoted readers a wonderful range of options that serve today’s personalized approach to decorating and still remains true to the Country Living lifestyle.”
"The Country Living brand partnership offers us a tremendous opportunity to expand the Surya product assortment,” said Satya Tiwari, president of Surya. “The brand resonates with a large audience and offers a range of aesthetic for inspiration. We are looking forward to a successful launch at the upcoming High Point market."
The collection will be available to consumers at rug and home decor specialty stores; and through home decor catalogs and Web sites. Retail prices will range from $199 to $449.
Surya will join Hearst Brand Development’s successful portfolio of Country Living branded partnerships including furniture with Lane, specialty food, Sunbrella outdoor fabric, quilts and an artisan program. Each collaboration brings the Country Living lifestyle a little closer to home.