Maxwell Fabrics celebrates 60 years with new website
Casual Living Staff -- Casual Living, April 11, 2013
VANCOUVER, British Columbia - Maxwell Fabrics, a third-generation, family-owned and operated wholesale fabrics distributor, is celebrating the company's 60th anniversary with the launch of a new website at maxwellfabrics.com.
The site includes access to more than 18,000 different fabrics, colors and patterns and a fully integrated e-commerce tool to order and purchase fabrics.
"Once logged into their account, designers can quickly and easily check availability, request memo samples and order fabric patterns with a simple click," said Oren Garaway, president of Maxwell Fabrics. "Designers can also create their own online project, save their favorite fabrics to that project and email it directly to their clients."
Another new feature is "Jen's Picks," where the website automatically offers alternative options beyond the designer's selected pattern or color, aiming to save the designer time. "Jen's Picks" is named after Jennifer Apple, Maxwell Fabrics' design director.
Other notable features include a comprehensive keyword search to assist designers in finding the exact fabric or color they need, the option to download wholesale pricing and discontinued lists, links to social media and a list of showrooms across North America.
Maxwell Fabrics has offices in Canada and the U.S., and also offers a collection of larger scale, luxury designs and stylized fabrics through telafina.com.