Maxwell Fabrics celebrates 60 years with new website
April 11, 2013,
VANCOUVER, British Columbia - Maxwell Fabrics, a third-generation, family-owned and operated wholesale fabrics distributor, is celebrating the company's 60th anniversary with the launch of a new website at maxwellfabrics.com.
The site includes access to more than 18,000 different fabrics, colors and patterns and a fully integrated e-commerce tool to order and purchase fabrics.
Another new feature is "Jen's Picks," where the website automatically offers alternative options beyond the designer's selected pattern or color, aiming to save the designer time. "Jen's Picks" is named after Jennifer Apple, Maxwell Fabrics' design director.
Other notable features include a comprehensive keyword search to assist designers in finding the exact fabric or color they need, the option to download wholesale pricing and discontinued lists, links to social media and a list of showrooms across North America.
Maxwell Fabrics has offices in Canada and the U.S., and also offers a collection of larger scale, luxury designs and stylized fabrics through telafina.com.
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