Pelican Reef to make AmericasMart debut this week

Pelican Reef1MIAMI - Pelican Reef, a manufacturer of indoor wicker and rattan furniture and Panama Jack brand outdoor furniture, will show at the Atlanta International Gift & Home Furnishings Market for the first time this week. The market runs Jan. 9-16 at AmericasMart.

Pelican Reef will show in Building 2 West Wing, Floor 7, suite 798, a showroom occupied by gift and décor company Fancy That.

"They do accessories for Panama Jack, and we're the Panama Jack outdoor licensee," said Allen Calzadilla, president of Pelican Reef.

Pelican Reef2The Panama Jack brand of beach lifestyle products debuted in the 1970s and has grown to include clothing, swimwear, shoes, hats, jewelry, beach chairs, umbrellas, luggage, bicycles and now indoor and outdoor furniture and accessories.

Pelican Reef has a permanent showroom in Chicago and also exhibits in High Point and Las Vegas, but this week marks the company's Atlanta debut. Calzadilla said the showroom across the hall from Fancy That opened at the last minute, and the company offered it to Panama Jack's other licensees.

"We haven't really done the Atlanta show, and we're really excited because we're able to tap into the designer market and more casual furniture retailers on the East Coast," Calzadilla said.

Pelican Reef will showcase its 2013 line of Panama Jack outdoor furniture in Atlanta, which includes seating and dining collections, chaise lounges, Adirondack chairs, fire pits and umbrellas.

"Last year when we became the licensee for outdoor, we introduced low price point collections out of aluminum and wicker, and what shocked the industry was the quality and the price point along with the brand name associated with it," Calzadilla said.

Web Directory Search
Search for Products/Companies
Subscribe to
Casual Living eWeekly
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Exterior Design

Exterior Design Fall 2017

A new season means a fresh look at outdoor luxury in the fall issue of Exterior Design. From the Hollywood Hills to the penthouses of New York, we explore the most opulent outdoor spaces, products and designs. The Fifth Room has arrived in high style, and you don't want to miss it! See the latest issue!

October Digital Edition


Don't miss the October digital edition of Casual Living! In this month’s Market Issue, we’ll bring you all the highlights of Casual Market Chicago, from innovative new products and hot trends to this year’s award winners and a taste of the party scene. Plus, you’ll get a sneak peek of all the product debuts at High Point Market.

In this issue:

  • Consumer Survey: Did you know three out of four consumers read online reviews before purchasing outdoor furniture? That’s just one of the shopping insights shared in our exclusive report on consumer buying habits.
  • Designer Viewpoint: A North Carolina designer creates an outdoor space for a modern-day Brady Bunch. • Barbecue Lifestyle: Our grill guy gives tips on extending the season through the holidays.
  • Focus On: Patterns punch up the style quotient of outdoor accessories.
October Digital Edition